There are a variety of SEO services which offer solutions for ranking issues, and deficiencies. Depending on your goals, and needs one, or a combination, of the below services may be right for your website.
Website SEO Audit
At the most basic level, an SEO service audit should address the basics covered in our Basic SEO Tutorial. With a basic audit, a website owner should expect to receive a well thought out guide for not only fixing elements of the website which are not search engine friendly, but also guidance for going beyond addressing issues, and making marked improvements in areas of content, link development, and overall organic search strategy.
It is important to realize that even though having a search engine friendly website is the first crucial step towards attaining improved rankings, there is no guarantee that the implementation of recommendations from an SEO service will catapult a website's rankings to the top of search engine result pages (SERPs). Search engine optimization results take time, and require diligent maintenance in order to produce reliable, and stable rankings.
An SEO Audit Includes
This determines any technical shortcomings that the site may have including missing SSL certificate, incorrect canonicals, slow site speed. Each of these elements can potentially have a small (or sometimes big) impact on rankings or ranking potential of a website (webpage).
The SEO content audit evaluates the quality of the content in relation to the keywords for which rankings are desired. The audit will include a roadmap and recommendations about content improvement and future expansion.
For larger websites (especially ecommerce and directory sites) a well-designed sitemap can be important. Every website has a crawl 'budget' with Google, and a streamlined sitemap can help get the most important pages crawled and continually updated in the index. Sitemaps are especially important for large sites.
Structural HTML Audit
This portion of the SEO service determines the deficiencies of the on-site HTML elements which have a direct impact on SEO. Thy include the title tag, headings, and internal links--there are others, but these are the most important. The audit will identify issues and also make recommendations & improvements.
On-Page SEO Services
As with a website audit, there are basic, as well as comprehensive SEO services when it comes to on-page search engine optimization. At the most basic level, an on-page optimization campaign can be a one-time project which includes recommendations developed through an audit, and the implementation thereof. This type of on-page optimization would generally target the home page and a few other important pages on the website. More comprehensive on-page search engine optimization campaigns will use the findings of a highly-detailed website SEO audit, and monitor results to guide ongoing changes to the on-page optimization.
Even though on-page work does not need to be updated in many cases (e.g. when the site has evergreen content), it is recommended that the website and the content being published therein be audited on a regular basis to uncover potential problems which may creep up through website updates and changes.
On-Page SEO Services Include
Content Tweaks & Optimization
Once keywords have been researched and selected, the content can be optimized to properly house the keywords. The keywords are giving prominence with a variety of means such as placement, formatting, and internal linking (see below).
Internal Link Optimization
To further highlight the importance of relevant keywords, an internal link structure is developed (or an existing one optimized) to guide search engine spiders to the most relevant content, in the most efficient manner.
The variety of HTML tags which make up a webpage can be optimized to properly highlight the important keywords on a website. The most important such tags include titles, headings, and images.
The navigation structure of a website is not only helpful to users, but it can also be an important tool for search engines to properly crawl the website. It is important to have a well-designed and formatted navigational menu.
SEO Content Development
As you will note, the traditional definition of content (i.e. articles) is no longer appropriate, since content comes in many forms. It is also important to realize that depending on your niche, not every type of content would be suitable for your website.
'SEO content' is also a misnomer (it was not before); content which can impact search engine friendliness positively should be more accurately described as "high quality content", which will in turn make earning and acquiring links much easier.
When looking for content that is going to help your SEO efforts, it is crucial to look for high quality content; or more accurately, find people who are able to develop such content. Seeking out 'SEO content' can lead to content that is jammed full of keywords without much consideration for quality.
SEO content writing as a service can be useful, if shortcuts are not taken, and the content is not expected to perform magic. Well written, interesting and useful content will inevitably be found, and get attention on its own merits; however, it also helps lay the foundation for a successful link development campaign.
SEO Content Development Services Include
The most common form of content is basic text. This is the type of text that search engines can easily 'read' and interpret. The content development process uses the findings of a content audit to fill in areas in which a website lacks strong content.
Images & Infographics
In some instances it is appropriate to use images and graphics to develop visual content for a website. One of the most engaging types of visual content are infographics, distilling large amounts of information into an entertaining package.
Optimized Product Copy
Product copy should not only be able to sell, but to also take care to describe the products in a manner which is understandable to machines (e.g. search engine spiders & algorithms).
Optimized Blog Posts
Not all content can reside as part of the main site?that?s where blogs come in. Optimized blog posts can play a great role in targeting long-tail keywords that cannot be properly incorporated into the the website.
Good quality link development work focuses on quality rather than quantity. A well-researched and relevant, good quality link is worth many times more than hundreds of free directory submissions.
The fundamentals of link building are, have always been and always will be, based on good quality (i.e., useful, interesting, entertaining, educational) content. Because if there is no good content on your site that people can link to, it will be very difficult to convince them to do so.
Link Development Services Include
Interesting, good, or even controversial content gets mentions. Any mention or link that is not solicited or actively sought is an earned mention. This is the ideal link to have, as it (in most cases) proves that the website has done its job of delivering good and useful information.
Sometimes it is necessary to give the earned mentions a jumpstart. A new site, or one that has not been maintained for a while may need outbound link solicitations to point out the improved and useful content that has been developed as part of the SEO service process.
Competitive Parity Outreach
Competitive link analysis and outreach is another important part of link development. It is not possible to be at perfect parity with a competitor but working to get some overlap in link profiles is certainly worthwhile.
Another significant way of getting links is by participating in panels, giving interviews, and writing articles. With this outbound presence and value propagation, it is possible to earn high quality links and gain the benefit of positive exposure within a given industry.
A comprehensive search engine optimization campaign will have all the above elements, but it will also incorporate other important services such as keyword research, ranking reports, traffic reports, and conversion tracking.
SEO Consulting Services
The advice will be based on white hat (in compliance with Google guidelines) techniques and provide users with guidance that will help make their website a step closer to being search engine friendly.
Keep in mind that SEO is not a magic solution to your ranking problems. We will answer your questions or concerns as much as possible; however, in many cases, to solve SEO problems, it is necessary to have professional ongoing work done on the site.
SEO Consulting Services May Include
- 10 Hours of Cosulting
10 hours of consulting time per month which will include phone & email support
- 1 Active Project
Cosulting & coaching services to support one domain/URL to include all services mentioned here
- Monthly Ranking Report
Tracking of keyword rankings monthly for a single domain for up to 100 keywords in the 3 main search engines
- Keyword Research & Analysis
Review existing keywords or perform keyword research from scratch based on your goals
- Competitive Analysis
Identifying and harnessing competitive advantages of others who are performing well within your industry
- Content Strategy
Recommendation of industry-specific content that will help improve your website's ranking potential
- Link Evaluation
Evaluation of link opportunities which you might be considering for SEO benefits for your website
- Link Research
Research of potential link opportunities through original research and competative link research and analysis
- Traffic Analysis
Monitoring of website traffic to identify anomolies, risks, and opportunitis to take better advantage of website traffic
- SEO Analysis & Monitoring
Review and monitoring of your website's SEO health on an ongoing basis to maintain top ranking potential
- Information Verification
If you come across SEO information that you are unsure of, it will be reviewed & evaluated for your business
- Service Recommendations
Evaluation and selection of other SEO related tools and services which you may be considering