What Is SEO?    A Holiander Production
Request Guidance inquiries@whatisseo.com
WiSEO / SEO Services

SEO Services

There are a variety of SEO services which offer solutions for ranking issues, and deficiencies. Depending on your goals, and needs one, or a combination, of the below services may be right for your website.

The Most Commonly Asked Questions About SEO

What does SEO stand for?

SEO is the acronym for Search Engine Optimization. It is the process of helping websites improve in search engine rankings. It can also mean Search Engine Optimizer, which is a marketing expert that specializes in performing search engine optimization.

How Does SEO Work?

SEO works by optimizing a website's content, structure, and technical aspects. The work helps search engines better understand the content of the website. Mainstream SEO is done by staying within the general guidelines provides by search engines.

How Long Do SEO Results Take?

This depends mostly on how competitive the niche in which a website needs to rank. Of course, high quality SEO is also important, but even the best SEO campaign will take time to produce results. In general, an SEO campaign will take between 4-6 months to start producing results.

How Much Does SEO Cost?

The cost of SEO depends on the level of difficulty of the campaign. The cost of an SEO campaign can range from a few hundred dollars per month to tens of thousands of dollars per month. Check our SEO pricing information for additional details.

What is Local SEO?

Local SEO helps local businesses to improve their search engine rankings. Local SEO concentrates on improving rankings for either geo-targeted or generic keywords. For example a campaign for a mechanic shop would help improve the rankings when a search for car repair services happens within a certain area.

What Are SEO Tools?

SEO tools are designed to help users find out the ways in which their website can be optimized. These tools can be useful for both large and small websites. SEO tools can be online or desktop applications. We have compiled a list of the most commonly used SEO tools used by website owners and professional search engine optimizers.

Types of SEO Services

An SEO campaign can consist of a variety of components, and be as simple as a one-time SEO audit, or as involved as an ongoing campaign that includes technical audits, content writing and development, link acquisition, and consulting services. Below are explanations of the services you can expect to encounter when selecting and SEO company.

Website SEO Audit

An SEO audit can come in varying levels of detail and complexity. A simple website audit can be as short as a few pages long. On the other hand, a comprehensive website SEO audit will be comprised of dozens of pages, picking appart even the most minute deficiency. The SEO audit would include recommendations about how to address each potential problem.

At the most basic level, an SEO service audit should address the basics covered in our Basic SEO Tutorial. With a basic audit, a website owner should expect to, at a minimum, receive a guide for how to fix major ranking issues. More comprehensive audits would also include ways to improve content, and backlinks.

Having a search engine friendly website is very important. But, it is not a guarantee for improved rankings. SEO takes time, and needs ongoing maintenance to produce reliable and stable rankings.

An SEO Audit Includes

On-Page SEO

On-page SEO is the process of implementing the improvements outlined by an SEO audit. These changes can be implemented by the website owner (if they have the capability) or an SEO company. On-page SEO should be part of all SEO packages. It is the foundation up on which a successful SEO campaign must be built. On-page SEO deals with page titles, headings, content, and internal link structure. To find a basic list of the areas that on-page optimization should cover, refer to the WiSEO SEO Tutorial.

Like a website audit, there are basic as well as comprehensive services when it comes to on-page SEO. On-page SEO can be a one-time project which applies the fixes recommended through an SEO audit. These types of audits would target the home page, and a few other important pages on a website. More comprehensive campaigns would use initial findings to fix existing problems, and check for new issues that may occur.

Often, on-page SEO work does not need updating (e.g. when a site has evergreen content). But even in these cases, a periodic audit can help uncover, and prevent potential problems from accumulating.

On-Page SEO Services Include

SEO Content Development

SEO content refers to website content which positively impacts search engine rankings. Textual content types include articles, white papers, essays, research documents, tutorials, and glossaries. Visual content includes infographics, stock photos, and icons. There are also other types of content such as PDFs, searchable databases, and web tools. These are some common examples of web content. It is important to note that depending on the niche of your website, the type of useful content will vary.

'SEO content' should be more accurately described as 'high quality content'. High quality and useful content will also attract inbound natural links. These links are invaluable for improved rankings.

When researching content topics, it is best to aim for quality instead of quantity. Seeking out 'SEO content' can lead to low quality articles which act as a place to include keywords.

SEO content writing services can contribute to improved rankings. This is only true if shortcuts are not taken, and content is not expected to perform magic. Content development and optimization is a slow, and time-consuming process. Well written, interesting, and useful content will get attention on its own merits. But, it also helps lay the foundation for successful link development campaigns.

SEO Content Development Services Include

Link Development

Link development is a divisive topic in SEO circles. It is the topic most talked and written about in search engine optimization blogs. SEO backlinks are arguably the most vital component of any SEO campaign. They can be time consuming, and expensive to get. So, there are many services which offer inexpensive options. Unfortunately, the lower cost also translates into low quality. The low quality of incoming links can in fact be detrimental. So, it is important to stay away from such offerings. If you come across a monthly SEO campaign offering which is only $500 and includes link work, it may mean that the links will be of low quality. This is not to say that you can't get link-work for $500 per month. But, it won't be for a large volume of links.

Good quality link development work focuses on quality rather than quantity. A well-researched and relevant, good quality link is worth many times more than hundreds of free directory submissions.

The fundamentals of link building are based on good quality and valuable content. If there is no good content on your site to which people can link, it will be very difficult to convince them to do so.

Link Development Services Include

Code Optimization

Code optimization is part of technical SEO. At the most basic level, it is the streamlining of the HTML code of a website. The optimization of your HTML can impact search engine rankings in two ways. First, it can help alleviate code-clutter. This helps present your content in an easy-to-understand (for search engines) format. Second, it can help reduce the load-time of your website pages. This helps improve user experience which is something that plays a large role in how search engine algorithms evaluate web pages.

Depending on the complexity of your website, there may be few or many opportunities for code optimization.



SEO Consulting Services

SEO consulting is meant to provide professional SEO guidance to those who may not be able to afford the cost of a comprehensive SEO campaign. It can also be suitable for those who would like to have an SEO advisor at their disposal.

Legitimate SEO consultants would provide white hat (in compliance with Google guidelines) techniques. And, provide clients with guidance that will help their website move closer to being search engine friendly in increments.

Keep in mind that SEO is not a magic solution to your ranking problems. Some issues can have an easy solution. But, often there is the need for sustained and ongoing SEO services, either as consultation or active SEO.

SEO Consulting Services May Include

  • 10 Hours of Cosulting

    10 hours of consulting time per month which will include phone & email support

  • 1 Active Project

    Cosulting & coaching services to support one domain/URL to include all services mentioned here

  • Monthly Ranking Report

    Tracking of keyword rankings monthly for a single domain for up to 100 keywords in the 3 main search engines

  • Keyword Research & Analysis

    Review existing keywords or perform keyword research from scratch based on your goals

  • Competitive Analysis

    Identifying and harnessing competitive advantages of others who are performing well within your industry

  • Content Strategy

    Recommendation of industry-specific content that will help improve your website's ranking potential

  • Link Evaluation

    Evaluation of link opportunities which you might be considering for SEO benefits for your website

  • Link Research

    Research of potential link opportunities through original research and competative link research and analysis

  • Traffic Analysis

    Monitoring of website traffic to identify anomolies, risks, and opportunitis to take better advantage of website traffic

  • SEO Analysis & Monitoring

    Review and monitoring of your website's SEO health on an ongoing basis to maintain top ranking potential

  • Information Verification

    If you come across SEO information that you are unsure of, it will be reviewed & evaluated for your business

  • Service Recommendations

    Evaluation and selection of other SEO related tools and services which you may be considering

To learn more about SEO services, and how to evaluate proposals and agreements, check our SEO Pricing, and the SEO Proposal Evaluation guides.
The Best Resource for SEO Shoppers