There are a variety of SEO services which offer solutions for ranking issues, and deficiencies. Depending on your goals, and needs one, or a combination, of the below services may be right for your website.
The Most Commonly Asked Questions About SEO
What does SEO stand for?
SEO is the acronym for Search Engine Optimization. It is the process of helping websites improve in search engine rankings. It can also mean Search Engine Optimizer, which is a marketing expert that specializes in performing search engine optimization.
How Does SEO Work?
SEO works by optimizing a website's content, structure, and technical aspects. The work helps search engines better understand the content of the website. Mainstream SEO is done by staying within the general guidelines provides by search engines.
How Long Do SEO Results Take?
This depends mostly on how competitive the niche in which a website needs to rank. Of course, high quality SEO is also important, but even the best SEO campaign will take time to produce results. In general, an SEO campaign will take between 4-6 months to start producing results.
How Much Does SEO Cost?
The cost of SEO depends on the level of difficulty of the campaign. The cost of an SEO campaign can range from a few hundred dollars per month to tens of thousands of dollars per month. Check our SEO pricing information for additional details.
What is Local SEO?
Local SEO helps local businesses to improve their search engine rankings. Local SEO concentrates on improving rankings for either geo-targeted or generic keywords. For example a campaign for a mechanic shop would help improve the rankings when a search for car repair services happens within a certain area.
What Are SEO Tools?
SEO tools are designed to help users find out the ways in which their website can be optimized. These tools can be useful for both large and small websites. SEO tools can be online or desktop applications. We have compiled a list of the most commonly used SEO tools used by website owners and professional search engine optimizers.
Types of SEO Services
An SEO campaign can consist of a variety of components, and be as simple as a one-time SEO audit, or as involved as an ongoing campaign that includes technical audits, content writing and development, link acquisition, and consulting services. Below are explanations of the services you can expect to encounter when selecting and SEO company.
Website SEO Audit
At the most basic level, an SEO service audit should address the basics covered in our Basic SEO Tutorial. With a basic audit, a website owner should expect to, at a minimum, receive a guide for how to fix major ranking issues. More comprehensive audits would also include ways to improve content, and backlinks.
Having a search engine friendly website is very important. But, it is not a guarantee for improved rankings. SEO takes time, and needs ongoing maintenance to produce reliable and stable rankings.
An SEO Audit Includes
The technical audit reveals issues such as missing SSL certificates, slow site speed, and incorrect use of canonical tags. Each of these elements can contribute to rankings or ranking potential of a website or web page.
The SEO content audit evaluates the quality of the content in relation to the keywords for which rankings are desired. The audit would provide improvement opportunities, and ideas for future content expansion.
For larger websites, well-designed HTML sitemap can be important. Every website has a crawl 'budget' with Google. A streamlined sitemap can help get the most important pages crawled and up-to-date in the index. Sitemaps are especially important for large ecommerce or directory sites.
Structural HTML Audit
This portion of the SEO service determines the deficiencies of the on-site HTML elements which have a direct impact on SEO. Thy include the title tag, headings, and internal links--there are others, but these are the most important. The audit will identify issues and also make recommendations & improvements.
Like a website audit, there are basic as well as comprehensive services when it comes to on-page SEO. On-page SEO can be a one-time project which applies the fixes recommended through an SEO audit. These types of audits would target the home page, and a few other important pages on a website. More comprehensive campaigns would use initial findings to fix existing problems, and check for new issues that may occur.
Often, on-page SEO work does not need updating (e.g. when a site has evergreen content). But even in these cases, a periodic audit can help uncover, and prevent potential problems from accumulating.
On-Page SEO Services Include
Content Tweaks & Optimization
After completion of keyword research, the process of content optimization can begin. Existing content will go through optimization utilizing the selected keywords. And, new content will be created around keywords which are not yet optimized.
Internal Link Optimization
The internal link structure of a website plays a major role in highlighting the importance of keywords. The optimization occurs through relevant contextual and navigational link development. The links guide the search engine spiders along the most desirable paths.
There are a variety of HTML tags which, when properly used, can contribute to the optimization. The most important of such tags include titles, headings, and images. Other tags play a role, but in a more limited capacity.
The navigation structure of a website is important for usability, and efficient crawling. A well-designed website navigation will help search engine spiders navigate a website efficiently. Part of internal link optimization occurs through the internal navigational links.
SEO Content Development
'SEO content' should be more accurately described as 'high quality content'. High quality and useful content will also attract inbound natural links. These links are invaluable for improved rankings.
When researching content topics, it is best to aim for quality instead of quantity. Seeking out 'SEO content' can lead to low quality articles which act as a place to include keywords.
SEO content writing services can contribute to improved rankings. This is only true if shortcuts are not taken, and content is not expected to perform magic. Content development and optimization is a slow, and time-consuming process. Well written, interesting, and useful content will get attention on its own merits. But, it also helps lay the foundation for successful link development campaigns.
SEO Content Development Services Include
The most common form of content is basic text. This is the type of text that search engines can easily 'read' and interpret. The content development process uses the findings of a content audit to fill in areas in which a website lacks strong content.
Images & Infographics
In some instances it is appropriate to use images and graphics to develop visual content for a website. One of the most engaging types of visual content are infographics, distilling large amounts of information into an entertaining package.
Optimized Product Copy
Product copy should not only be able to sell, but to also take care to describe the products in a manner which is understandable to machines (e.g. search engine spiders & algorithms).
Optimized Blog Posts
Not all content can reside as part of the main site--that's where blogs come in. Optimized blog posts can play a great role in targeting long-tail keywords that cannot be properly incorporated into the the website.
Good quality link development work focuses on quality rather than quantity. A well-researched and relevant, good quality link is worth many times more than hundreds of free directory submissions.
The fundamentals of link building are based on good quality and valuable content. If there is no good content on your site to which people can link, it will be very difficult to convince them to do so.
Link Development Services Include
Interesting, good, or even controversial content gets mentions. Any mention or link that is not solicited or actively sought is an earned mention. This is the ideal link to have, as it (in most cases) proves that the website has done its job of delivering good and useful information.
Sometimes it is necessary to give the earned mentions a jumpstart. New sites, or ones that have recently been overhauled, may need outbound link solicitation. This outreach would aim to point out the improved quality of the content which has been developed.
Competitive Parity Outreach
Competitive link analysis and outreach is another important part of link development. It is not possible to be at perfect link parity with a competitor but working to get some overlap in link profiles is certainly worthwhile SEO exercise.
Another important way of earning links is participation in panel discussions, and interviews. Writing articles for online publications (which offer a linked byline) can also be helpful. This type of activity can produce high quality links, and develop positive brand recognition.
Depending on the complexity of your website, there may be few or many opportunities for code optimization.
SEO Consulting Services
Legitimate SEO consultants would provide white hat (in compliance with Google guidelines) techniques. And, provide clients with guidance that will help their website move closer to being search engine friendly in increments.
Keep in mind that SEO is not a magic solution to your ranking problems. Some issues can have an easy solution. But, often there is the need for sustained and ongoing SEO services, either as consultation or active SEO.
SEO Consulting Services May Include
- 10 Hours of Cosulting
10 hours of consulting time per month which will include phone & email support
- 1 Active Project
Cosulting & coaching services to support one domain/URL to include all services mentioned here
- Monthly Ranking Report
Tracking of keyword rankings monthly for a single domain for up to 100 keywords in the 3 main search engines
- Keyword Research & Analysis
Review existing keywords or perform keyword research from scratch based on your goals
- Competitive Analysis
Identifying and harnessing competitive advantages of others who are performing well within your industry
- Content Strategy
Recommendation of industry-specific content that will help improve your website's ranking potential
- Link Evaluation
Evaluation of link opportunities which you might be considering for SEO benefits for your website
- Link Research
Research of potential link opportunities through original research and competative link research and analysis
- Traffic Analysis
Monitoring of website traffic to identify anomolies, risks, and opportunitis to take better advantage of website traffic
- SEO Analysis & Monitoring
Review and monitoring of your website's SEO health on an ongoing basis to maintain top ranking potential
- Information Verification
If you come across SEO information that you are unsure of, it will be reviewed & evaluated for your business
- Service Recommendations
Evaluation and selection of other SEO related tools and services which you may be considering