What Is SEO?    A Holiander Co.
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WiSEO / SEO Services

SEO Services

There are a variety of SEO services which offer solutions for ranking issues, and deficiencies. Depending on your goals, and needs one, or a combination, of the below services may be right for your website.

Still confused about SEO services? Request Guidance or check our SEO Packages Guide

SEO Services: Picking the right fit for your business

The Most Commonly Asked Questions About SEO & SEO Services

What does SEO stand for?

SEO is the acronym for Search Engine Optimization, and is the process of helping websites improve in search engine rankings. It can also mean Search Engine Optimizer, which refers to a a marketing expert that specializes in search engine optimization.

How Does SEO Work?

SEO works by optimizing a website's content, structure, and technical aspects in a way which helps search engines better understand the content of the website. Mainstream SEO is done by staying within the general guidelines provides by search engines.

How Long Do SEO Results Take?

This depends mostly on how competitive the niche in which a website needs to rank. Of course, high quality SEO is also important, but even the best SEO campaign will take time to produce results. In general, an SEO campaign will take between 4-6 months to start producing results.

How Much Does SEO Cost?

The cost of SEO depends on the level of difficulty of the campaign. The cost of an SEO campaign can range from a few hundred dollars per month to tens of thousands of dollars per month. Check our SEO pricing information for additional details.

What is Local SEO?

Local SEO is the process of helping local businesses (e.g. dry cleaners, attorneys, dentists) to improve their website's rankings within search engine result pages. Local SEO concentrates on improving rankings for either geo-targeted keywords (e.g. dentist Los Angeles) or producing results for generic terms (e.g. dental braces) if the user searches from within a given geographic area. For example a campaign for a dentist based in Pasadena, CA would aim to rank for relevant keywords when potential patients located within Pasadena (or surrounding areas) search for their services.

What Are SEO Tools?

SEO tools are designed to help website owners or search engine optimization experts to find out areas in which a website is lacking, and how to better optimize a website. These tools are usually most useful for larger websites where manual reviews could take a very long time. SEO tools can be online or desktop applications. We have compiled a list of the most commonly used SEO tools used by website owners and professional search engine optimizers. Most of them have a free or trial option so you can test them out to see if they fit your needs.

Types of SEO Services

An SEO campaign can consist of a variety of components, and be as simple as a one-time SEO audit, or as involved as an ongoing campaign that includes technical audits, content development, link acquisition, and consulting services. Below are explanations of the services you can expect to encounter when shopping for SEO services.

Website SEO Audit

An SEO audit can come in varying levels of detail and complexity. A simple website audit can be as short as a few pages long, and would address glaring on-page issues such as missing titles, and lack of content. On the other end of the spectrum, a comprehensive website SEO audit will be comprised of dozens of pages (for most larger sites it will be over one hundred pages) and address even the tiniest of website elements which may potentially be detrimental to the ranking-ability of a website.

At the most basic level, an SEO service audit should address the basics covered in our Basic SEO Tutorial. With a basic audit, a website owner should expect to receive a well thought out guide for not only fixing elements of the website which are not search engine friendly, but also guidance for going beyond addressing issues, and making marked improvements in areas of content, link development, and overall organic search strategy.

It is important to realize that even though having a search engine friendly website is the first crucial step towards attaining improved rankings, there is no guarantee that the implementation of recommendations from an SEO service will catapult a website's rankings to the top of search engine result pages (SERPs). Search engine optimization results take time, and require diligent maintenance in order to produce reliable, and stable rankings.

An SEO Audit Includes

On-Page SEO Services

On-page (sometimes called on-site) search engine optimization is the process of implementing the necessary changes as recommended by an SEO audit. These changes can be implemented by the website owner (if they have the capability) or an SEO company. On-page SEO should be part of all SEO packages, as it is the foundation up on which a successful SEO campaign must be built. On-page SEO addresses a variety of fundamental elements (as they relate to SEO) such as page titles, headings, content and content organization, and internal link structure. As mentioned in the previous section, to find a basic list of the areas that on-page optimization should cover, please refer to the WiSEO SEO Tutorial.

As with a website audit, there are basic, as well as comprehensive SEO services when it comes to on-page search engine optimization. At the most basic level, an on-page optimization campaign can be a one-time project which includes recommendations developed through an audit, and the implementation thereof. This type of on-page optimization would generally target the home page and a few other important pages on the website. More comprehensive on-page search engine optimization campaigns will use the findings of a highly-detailed website SEO audit, and monitor results to guide ongoing changes to the on-page optimization.

Even though on-page work does not need to be updated in many cases (e.g. when the site has evergreen content), it is recommended that the website and the content being published therein be audited on a regular basis to uncover potential problems which may creep up through website updates and changes.

On-Page SEO Services Include

SEO Content Development

SEO content development is the process of creating website content which can come in a variety of forms, including text (e.g. articles, whitepapers, essays, research documents, tutorials, and glossaries), infographics (information graphics), PDFs, searchable databases, web tools, and the like.

As you will note, the traditional definition of content (i.e. articles) is no longer appropriate, since content comes in many forms. It is also important to realize that depending on your niche, not every type of content would be suitable for your website.

'SEO content' is also a misnomer (it was not before); content which can impact search engine friendliness positively should be more accurately described as "high quality content", which will in turn make earning and acquiring links much easier.

When looking for content that is going to help your SEO efforts, it is crucial to look for high quality content; or more accurately, find people who are able to develop such content. Seeking out 'SEO content' can lead to content that is jammed full of keywords without much consideration for quality.

SEO content writing as a service can be useful, if shortcuts are not taken, and the content is not expected to perform magic. Well written, interesting and useful content will inevitably be found, and get attention on its own merits; however, it also helps lay the foundation for a successful link development campaign.

SEO Content Development Services Include

Link Development

Link development is one of the most controversial and often talked (written) about topics of the search engine optimization industry. Since SEO backlinks are the most vital component of any search engine optimization campaign, and at the same time the most time consuming and consequently most expensive (assuming they are good quality links and not just random directory submissions and blog comment spam) part, inevitably, there are many service providers who offer inexpensive link building services in order to attract and impress potential clients. Such schemes include large volumes of directory submissions (e.g., 200 directory submissions per month), worthless blog and forum comment spam (e.g., 100 blog links per month), or article writing and submissions which result in extremely poor quality content published on equally low-quality article directories which contribute in no positive way to ranking improvements. So if someone is quoting you a $500 per month SEO services which includes large volumes of directory submissions, blog posts, articles, blog/forum comments and so on, all you will be doing is throwing your money away. This is not to say that you can't get link-work for $500 per month; however, it won't be for a large volume of links.

Good quality link development work focuses on quality rather than quantity. A well-researched and relevant, good quality link is worth many times more than hundreds of free directory submissions.

The fundamentals of link building are, have always been and always will be, based on good quality (i.e., useful, interesting, entertaining, educational) content. Because if there is no good content on your site that people can link to, it will be very difficult to convince them to do so.

Link Development Services Include

Code Optimization

Code optimization is a service you can expect at the highest levels of search engine optimization services, as it involves an overhaul of your website HTML. The optimization of your HTML can impact search engine rankings in two ways. First, it can help alleviate code-clutter, and present your content in an easy-to-understand (for machines, that is, search engine algorithms) format. Second, it can help reduce the load-time of your website pages, so that search engine spiders don't have to wait around while your page loads (because it's too long, or has too many images, etc).

A comprehensive search engine optimization campaign will have all the above elements, but it will also incorporate other important services such as keyword research, ranking reports, traffic reports, and conversion tracking.

SEO Consulting Services

This SEO service is meant to provide professional SEO guidance to those who may not be able to afford the cost of a comprehensive SEO campaign or would simply like to have an SEO advisor to answer questions that they have regarding SEO.

The advice will be based on white hat (in compliance with Google guidelines) techniques and provide users with guidance that will help make their website a step closer to being search engine friendly.

Keep in mind that SEO is not a magic solution to your ranking problems. We will answer your questions or concerns as much as possible; however, in many cases, to solve SEO problems, it is necessary to have professional ongoing work done on the site.

SEO Consulting Services May Include

  • 10 Hours of Cosulting

    10 hours of consulting time per month which will include phone & email support

  • 1 Active Project

    Cosulting & coaching services to support one domain/URL to include all services mentioned here

  • Monthly Ranking Report

    Tracking of keyword rankings monthly for a single domain for up to 100 keywords in the 3 main search engines

  • Keyword Research & Analysis

    Review existing keywords or perform keyword research from scratch based on your goals

  • Competitive Analysis

    Identifying and harnessing competitive advantages of others who are performing well within your industry

  • Content Strategy

    Recommendation of industry-specific content that will help improve your website's ranking potential

  • Link Evaluation

    Evaluation of link opportunities which you might be considering for SEO benefits for your website

  • Link Research

    Research of potential link opportunities through original research and competative link research and analysis

  • Traffic Analysis

    Monitoring of website traffic to identify anomolies, risks, and opportunitis to take better advantage of website traffic

  • SEO Analysis & Monitoring

    Review and monitoring of your website's SEO health on an ongoing basis to maintain top ranking potential

  • Information Verification

    If you come across SEO information that you are unsure of, it will be reviewed & evaluated for your business

  • Service Recommendations

    Evaluation and selection of other SEO related tools and services which you may be considering

To learn more about SEO services, and how to evaluate proposals and agreements, check our SEO Pricing, and the SEO Proposal Evaluation guides.
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