Search Engine Optimization (SEO)
Good SEO help, advice & guidance can be difficult to come by, but you've done it!
What Is SEO?
Search engine optimization is the process of improving the visibility of a website on organic ('natural' or un-paid) search engine result pages (SERPs). This is accomplished through implementation of search engine friendly website architecture, optimized internal navigation and link landscape, as well as optimization of the content (comprised, at a minimum, of readability & usability improvements, and grammatical corrections). SEO is as much art as it is science, but at its core it is the discipline of making user-friendly & useful content understandable and easily digestible for search engines.
Technical SEO fixes the fundamentals of what makes a healthy website in the eyes of the search engines & users.
Content SEO better utilizes existing content & develops new highly engaging and link-worthy text, graphics and data.
Link-profile optimization, traditionally known as link development, uses high quality content to attract high quality links.
Once there is healthy traffic, then comes the time to optimize for conversions. After all, we want traffic that converts.
Search Engine Optimization Success
Search engine optimization, when properly executed, can be profitable and sustainable. To be successful, an SEO service should consist of technical optimization, on-page optimization (content development, user-experience evaluation and improvements, and internal link optimization), and link outreach--the link outreach should only happen once link-worthy content (textual or otherwise) has been identified or created. The conceptually simple process of search engine optimization can become a daunting task. But fret not, we are a Los Angeles based SEO company and here to help!
SEO services without the sales-pitch & sales-people. Just search engine optimization that works!
Types of SEO
There are two major types of search engine optimization, white hat search engine optimization (the 'good' kind of SEO), and black hat (the 'not so good' kind). There are of course differing opinions about the nature of each type of SEO. Get the information you need to be able to tell them apart and make an informed decision when evaluating SEO campaign proposals.Types of SEO
There are a variety of SEO services which can help contribute to the improvement of the organic search engine rankings (SERPs) of a website. These optimization services include, but are not limited to, on-page (also known as on-site) optimization, link building, search engine friendly website design and development, and search engine friendly content writing services.SEO Services
For Whom Is SEO Suitable?
On the surface, search engine optimization is a good way of marketing a website; after all, who doesn't like free traffic. Unfortunately, that kind of approach to SEO is exactly how many individuals and companies invest thousands of dollars into SEO campaigns without useful and, more importantly, sustainable results.For Whom Is SEO Suitable?
What Can SEO Accomplish?
There is a lot of misinformation about what an SEO campaign (company) can accomplish when it comes to organic search engine rankings. Here we try to dispel the oft repeated myths, and give you realistic expectations of what a search engine optimization campaign can accomplish in the short, mid and long term.What Can SEO Accomplish?
A Los Angeles Based SEO Company
We consider ourselves SEO educators, and make it our mission to teach the uninitiated as well as the experienced SEO shopper the pitfalls and benefits of SEO services. So feel free to reach out even if you just have a question to which you cannot find an answer. We are based in Los Angeles, and all our SEO work is done from here, the birthplace of SEO.