What Is SEO?    A Holiander Co.
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What Is SEO?

SEO, or search engine optimization, is the process of improving the visibility of a website within the organic ("natural" or "unpaid") search engine results. SEO services come in a variety of forms including a customizable SEO packages, technical audits, backlink development, and content optimization.

Types of SEO

There are two major types of search engine optimization, white hat search engine optimization (the 'good' kind of SEO), and black hat (the 'not so good' kind). There are of course differing opinions about the nature of each type of SEO. Get the information you need to be able to tell them apart and make an informed decision when evaluating SEO campaign proposals.

SEO Services

There are a variety of SEO services which can help contribute to the improvement of the organic search engine rankings (SERPs) of a website. These optimization services include, but are not limited to, on-page (also known as on-site) optimization, link building, search engine friendly website design and development, and search engine friendly content writing services.

For Whom Is SEO Suitable?

Is SEO suitable for your business? On the surface, search engine optimization is a good way of marketing a website; after all, who doesn't like free traffic. Unfortunately, that kind of approach to SEO is exactly how many individuals and companies invest thousands of dollars into SEO campaigns without useful and, more importantly, sustainable results.

What Can SEO Accomplish?

There is a lot of misinformation about what an SEO campaign (company) can accomplish when it comes to organic search engine rankings. Here we try to dispel the oft repeated myths, and give you realistic expectations of what a search engine optimization campaign can accomplish in the short, mid and long term.

Find out what SEO Packages usually include, or learn about SEO services

Search Engine Optimization Success

Search engine optimization, when properly executed, can be profitable and sustainable. To be successful, an SEO service should consist of technical optimization, on-page optimization (content development, user-experience evaluation and improvements, and internal link optimization), and link outreach--the link outreach should only happen once link-worthy content (textual or otherwise) has been identified or created. The conceptually simple process of search engine optimization can become a daunting task.

SEO Services & Packages Guide

Good SEO help, advice & guidance can be difficult to come by, but you've done it!

Technical Optimization

Technical SEO fixes the fundamentals of what makes a healthy website in the eyes of the search engines & users.

Content Optimization

Content SEO better utilizes existing content & develops new highly engaging and link-worthy text, graphics and data.

Link-Profile Optimization

Link-profile optimization, traditionally known as link development, uses high quality content to attract high quality links.

Conversion Optimization

Once there is healthy traffic, then comes the time to optimize for conversions. After all, we want traffic that converts.

Learn about SEO services and what you can reasonably expect from an SEO campaign.

The Easy-to-Use SEO Resource

What Is SEO is an SEO educational resource, and designed to teach the uninitiated as well as the experienced SEO shopper the pitfalls and benefits of SEO services. So feel free to reach out even if you just have a question to which you cannot find an answer. If you are new to SEO, and wondering what type of careers the SEO industry offers, check our SEO career guide.

The Best Resource for SEO Shoppers