What Is Search Engine Optimization (SEO)?
Search Engine Optimization is the process of improving the visibility of a website on organic ("natural" or un-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website. A successful search engine optimization campaign will have, as part of the improvements, carefully select, relevant, keywords which the on-page optimization will be designed to make prominent for search engine algorithms. Search engine optimization is broken down into two basic areas: on-page, and off-page optimization. On-page optimization refers to website elements which comprise a web page, such as HTML code, textual content, and images. Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites).
Types of SEO
There are two major types of search engine optimization
, white hat search engine optimization (the 'good' kind), and black hat (the 'not so good' kind). There are of course differing opinions about the nature of each type of SEO. Get the information you need to be able to tell them apart and make an informed decision.Types of SEO
There are a number of SEO services
which can help contribute to the improvement of the organic search engine rankings of a website. These services include, but are not limited to, on-page (or on-site) optimization, link building, search engine friendly website design and development, and search engine friendly content writing services.SEO Services
For Whom Is SEO Suitable?
On the surface, search engine optimization is a good way of marketing a website; after all, who doesn't like free traffic. Unfortunately, that kind of approach to SEO is exactly how many individuals and companies invest thousands of dollars into SEO campaigns without useful results.For Whom Is SEO Suitable?
To learn more about search engine optimization and help you get started on optimizing your website, check out some of our resouces including the basic SEO Tutorial
, and list of SEO Tools