SEO Benefits of...
SEO can benefit from a variety of technical as well as content components. Here, we discuss the importance of some of the most important such SEO factors.
SEO Benefits of Blogging
Having a blog in itself does not produce positive SEO benefits by default. The content of the blog has to be engaging, high quality, and, most importantly, useful.
If you are considering adding a blog to your site, do so only if there is compelling reason to do so aside from SEO. A blog is a piece of your website which needs to be at least periodically updated. So, if you will only be able to post a few articles, it is better to have an article/resource section, rather than blog.
SEO Benefits of Sub-Domains
Division of content of a web entity is the main reason for utilizing sub-domains. As an example, the 'career' section of a company can live at careers.example.com. A sub-folder can achieve the same result. But if the sub-section is large enough, a full separation can be helpful. When it comes to SEO, it is best to maintain simplicity and use sub-folder as opposed to sub-domains.
SEO Benefits of AMP
AMP is a standard introduced by Google, and stands for Accelerated Mobile Pages. The purpose of AMP is to make pages quick-loading. Most browsing happens on mobile devices. So, a fast-loading website provides a better user experience. The way that AMP achieves this is to have the pages hosted (cached) on Google. This allows fast delivery through Google. Any subsequent action on the cached page will take the user to the destination website.
So, is AMP beneficial for SEO? It can be. If you have a very 'heavy' webpage, which takes many seconds to load, then utilizing AMP might be a good solution. But, in such cases, an improvement in efficiency would be as helpful.
SEO Benefits of Responsive Web Design
Responsive websites automatically reconfigure themselves to fit the viewing screen. The same code is used for both desktop and mobile devices. The elements on the page will move around and adjust in size to maintain readability and utility.
The benefit of responsive design is that it uses a single code-base for both desktop and mobile devices.
It is important to keep in mind that you should have either a responsive or a separate mobile website. At this time, Google uses the mobile version of a website to determine rankings.
SEO Benefits of Infographics & Images
Much is made of using infographics and images to benefit SEO. But it is often misunderstood how these elements contribute to SEO. Simply having an infographic on your website will not produce improved rankings. The same is true for images.
The benefits of any type of image comes from the links it may garner due to its utility and quality. So, if you have an interesting infographic that is often cited, it can benefit your rankings.